Kirsten Dunst is L’Oréal Professionnel’s first global spokesperson. For her first campaign for the brand, the actress is promoting the brand’s two new hair products, Beach Waves and Absolut Repair Lipidium.

“I feel very close to L’Oreal Professionnel,” said Dunst in a statement. “The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles.”

“Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion,” added Anne-Laure Lecerf, international general manager of L’Oreal Professionnel. “She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the most talented actresses I have ever met.”

Dunst has previously posed in campaigns for Miu Miu, Band of Outsiders and Bulgari’s Mon Jasmin Noir fragrance.

Photo by Matthew Brookes for L’Oréal Professionnel